Importance of physical attractiveness in dating behavior
Of these three characteristics, physical attractiveness had the greatest effect on attraction.
Contrary to sex role stereotypes, males and females were similarly affected by these partner characteristics.
Another recent study suggests that, in general, for both men and women physical attractiveness guides cupid's arrow.
However, consciously ranking traits as more or less important may not reflect the way we make our real-life dating and mating decisions.
And when we make real-life dating and mating decisions, research indicates, physical appearance dominates: We choose to pursue relationships with those who are attractive to us (see Luo and Zhang, 2009; Kurzban and Weeden, 2005; Thao et al., 2010). Stereotype directionality and attractiveness stereotyping: Is beauty good or is ugly bad? doi:10.1521/soco.2006.24.2.187 Kurzban, R., & Weeden, J.
Men (both gay and straight) seem to consciously recognize the importance of physical attractiveness more than women (both straight and lesbian; see Lippa, 2007).
During an intermission of the dance, participants were asked to assess their date.
People with higher ratings were found to have more harsh judgment of their dates.
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Furthermore, higher levels of attractiveness indicated lower levels of satisfaction with their pairing, even when they were on the same level.